Project Brief

Develop a Digital Brand with cross platform usability for logistics company R2 Trucking Solutions to provide consistency in Marketing Strategy. Provide solutions for Loading Dock for Loaders & Transporation Brokers to bid openly for contracts.

Concept

Client preferred an Emblem Style Logo. Clean & Simple yet seperate from Competition. The Type gives it a sturdy foundational corperate feel. The Brand Colors are Navy-Blue, Silver, and White.

Client also specified that they preferred a Stampable Logo design to sign off on documents. With this Brand Identity it will be easily accessible to Marketing Campaigns.

Identity

The choice font of this brand was the Font Type Ostrich. Bold, Simple, and Clean for a proffesional Feel. This bold font would also give a sense of stability and longevity to thier clients

To convey a strong brand for the Corperate Target Market, we chose to work with Blue Silver & White as Brand Colors.

Ostrish Bold Font

Colors

To convey a strong brand for the Corperate Target Market, we chose to work with Blue Silver & White as Brand Colors.

  • Navy Blue

    RGB: #d42326

  • Silver

    RGB: #ff4556

  • White

    RGB: #ffffff

Desktop

We chose a wide screen banner approach this project for a Modern Online Presence. Also adding downloadable features to the projects banner for access to Company Brochures.

Also for Mobile Optimization we took care to make sure the Form Features for Quoting projects were Mobile Accessible for clients.

Mobile

Mobile Optimization is an absolute must in Todays Digital Areana. We created a cross mobile platform for our client to ensure easy access to thier Target Market.

Brand Identity Consistency

With a Simple brand concept we were able to create a Stationary & Digital Brand Identity to keep users and clients.

Web Solutions

As you can see the online presense of R2 Trucking Solutions has a smooth transition across the mobile platform due to the simplicity of Modern Design.

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Project Director / Delray N. Digital Marketing Group

This project was fairly complicated integrating the Mobile Platform to the clients Brand. But we got the job done.

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